THE PRIDE HAS ARRIVED
THE FIFA WOMEN’S WORLD CUP 2023

The mission: To stay away from the classic stereotypes we usually see in women’s football ads and make a fun film that brings people together, just like football does.

Filmed with real lionesses in South Africa and with real fans in the streets of England.

For all other tournament assets, we created a visual world inspired by how wild this tournament’s gonna be.

We’ve also made a reactive billboard after Chloe Kelly’s powerful penalty against Nigeria: