SPONSOR OF JAMES MILNER ONLY
CARLSBERG 0.0

Carlsberg has been Liverpool FC’s sponsor for many years. But we felt it was a bit unfair to sponsor James Milner, a player famous for never drinking alcohol. So we stopped sponsoring him, and instead, James became the only player sponsored by Carlsberg 0.0.

We announced the big move on social media

But our new sponsorship deal came with a few legal complications…

But there were perks too, like James getting his own bus

And plenty of ironing to do thanks to his new kit